Copy Writing

In this age of skepticism, cleverness for the sake of cleverness is a liability, not an asset.

A clever letter, brochure, print ad or TV commercial is worthless if it doesn’t sell your product or service.  That doesn’t mean we aren’t clever.  It means we use our cleverness to communicate your message in a powerful and memorable way that generates the desired response.

J.E.M. Productions will develop effective and communicative copy for…

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Traditional and electronic direct mail.

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Training and instructional programs and materials.

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Audio, video and multimedia productions.

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Magazines and newsletters.

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Business plans, proposals and presentations.

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Articles for placement in industry publications.

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White papers and technology descriptions.

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News releases and background documents.

Branding . Corporate Identity . Graphic Design . Illustration . Publication Design . Web Site Development

Advertising . Channel Marketing . Customer Retention . Customer Service . Database Marketing . Direct Mail . E-Commerce . Market Research  . Performance Improvement . Public Relations . Strategic Planning